Brand Identity

Brand Management | New Product Development | Audience | Research

Welcome to our Branding World

Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price and packing etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.

Brand Naming & Strategy

How do you name a product? This is not an easy decision as the name is likely to affect the success of the product. Depending on how established an organisation is, there are a number of ways to brand a product.

New Product Development

Idea generation – in this you are basically involved in the systematic search for new product Ideas. A company has to generate many ideas in order to find one that is worth pursuing.

Brand & Audience Research

We believe good brand management is one of the most powerful tools in business to business marketing. Understanding the strength of your brand, and giving it good direction, can take it further, delivering a high return on investment for a relatively low cost.



Latest Projects

Merlin

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OM Scan

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Siya

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